Case Study

FACES Apparel

"It's amazing that after trying to explain such a complex concept for so long that people now instantly know what we're doing and why it's so important."

Michael Lew: Founder & CEO, FACES Apparel

 

 
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The Challenge

When Michael Lew, a leading consultant on offshore production in Asia for the apparel industry, witnessed first-hand the disparity of migrant factory workers overseas, he realized a new approach to apparel production was desperately needed. After frequent R&D trips to Asia and time spent in front of the United Nations advocating for the rights of migrant workers, the question still remained: would the solution be a non-profit, a new product line, or a separate idea all together? Michael and his team asked us to help them transition their concept from idea to reality and blaze a clear path towards making a positive and profitable difference in the apparel industry.

Our Solution

Leveraging our experience working with both for-profit and non-profit social enterprises, our first task during our time with Michael and his team was to excavate a compelling narrative that would bring awareness to the issue at hand. After simplifying the complexity of the problems in a way the market could easily digest, the next step was to help Michael and his team bring their weird solution to life. Under our guidance, the brand, FACES Apparel, was born as a for-profit wholesale T-shirt company with products developed in lightweight, mobile, and most importantly, fair-wage factories. These factories could easily be constructed in rural regions allowing workers to remain in their hometowns, solving their need to become migrants. With his innovative model now simplified and backed by a clean, clear, and cohesive action plan, FACES Apparel is now positioned as a full-fledged refreshing alternative for retailers, organizations, and individuals in need of wholesale apparel.


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