Preemptive Love Coalition
“CJ helped us cut through the noise in our own heads and get to the heart of what we were saying and who we are. We're more focused and more effective.”
Preemptive Love Coalition began as a network that provided life-saving heart surgeries for children in Iraq. As their mission grew to provide relief and aid to those across the Middle East affected by ISIS, they needed to revamp their identity and message to reflect such growth. Their hope was to make an intentional transition from an organization known solely for their work with children in Iraq to a movement leading a larger conversation around what tangible peace looks like across all sorts of enemy lines.
We knew that in order to capture Preemptive Love's full uniqueness we needed to experience first-hand what they were up to. So we packed our bags and traveled to Iraq conducting research and interviews along the way. Once on the ground, we led their team through our methodology designed to help them make the jump from status-quo to where they knew they needed to go. Among multiple insights and revelations, a new mantra rose to the surface: "Love Anyway," a call to wrap arms around those we fear and invite others to do the same. Since then, in addition to longterm dividends, Preemptive Love’s revitalized focus and new call-to-action has helped them land features in media outlets such as The Washington Post as well as raise over half a million dollars in just 1 week during a social media campaign that went viral.